Bennison, a maker of high-end children’s sleepwear, donates and delivers pajamas with each purchase to some of the poorest regions around the world. But their mission isn’t just to keep babies warm, it’s to keep them clean, too. We created the Baby Care Wear package. Each donated pajama is wrapped in a package made entirely of water-soluble, non-toxic, biodegradable soap paper. Even the ink washes away since it’s the same kind hospitals use for baby footprints. All it takes is a bucket, water, and a small piece of the package to clean the pajamas and keep children warm, clean, and safe.
*Awards: D&AD Pencil – Package Design, D&AD Impact Pencil – Humanitarian Aid, New York Festivals Award – Package & Product Design
More than 4,000 pajamas were shipped around the world and the Bennison Baby Care Wear packaging continues to help mothers wash them.
Chief Creative Officer: Christoph Becker
Executive Creative Directors: Vito Zarrillo & Keith Loell
Art Director/Designer: Vanessa Marquez
Copywriter: Jon Ransom
Photographer: Stanley Hsu